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淘宝“送礼物”功能上线 春节送礼方便快捷

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简介1月9日今天，淘宝官方发文宣布，“送礼物”功能正式上线。在淘宝APP商品页面的“加入购物车”新增了“送礼”按钮，点击“去送礼”，完成下单支付不用填写收货地址）。通过淘口令、二维码等方式分享给朋友，即可 ...

1月9日今天，送礼物淘宝官方发文宣布，淘宝“送礼物”功能正式上线。上线送礼

在淘宝APP商品页面的春节“加入购物车”新增了“送礼”按钮，点击“去送礼”，快捷完成下单支付（不用填写收货地址）。送礼物

淘宝“送礼物”功能上线 春节送礼方便快捷

通过淘口令、淘宝二维码等方式分享给朋友，上线送礼即可完成送礼物。春节

接收方复制到淘宝打开就接收，快捷并且可以自行填写收获地址，送礼物方便很多。淘宝

考虑到安全问题，上线送礼淘宝还加上了4位数的春节安全口令，不输入口令是快捷无法领取的。

若收礼人24小时内未确认领取，将自动失效，资金自动退回。

整体来看，与微信的“蓝包”功能非常相似，能让春节期间送礼物更方便，也是电商领域的新玩法。

有分析机构认为，“送礼物”将显著拉动用户消费需求及商家广告投流需求，而重要节假日与送礼物社交场景契合，或进一步驱动电商GMV增长。

淘宝“送礼物”功能上线 春节送礼方便快捷

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